Social Media Management
Specialising in helping restaurants and bars grow their social media presence
About Shelby
Hi, I’m Shelby, the founder of Open Tab Socials.
Open Tab Socials was born from my love of good food, great drinks, and even better atmospheres paired with the strategy to help bars and restaurants stand out online and stay fully booked.
In today’s world, social media is one of the most powerful tools for marketing any business. But this can be overwhelming for business owners with the ever-changing algorithms, constant updates and new trends.
That’s where Open Tab Socials comes in. I specialise in putting together tailored social media strategies for restaurants and bars, always putting the authenticity of your brand first and ensuring your business remains at the centre of every post.
Our Services
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We offer professional content creation for social media platforms.
Editing your existing content with eye-catching graphics, engaging copy, and tailored branding.
Organising and executing custom content shoots to create fresh, original material.
Designing stories, posts, and videos that align with your brand’s voice and objectives.
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We write catchy captions, posts, and website copy that gets people talking about your business and excited to visit.
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Auditing your social media profiles to identify strengths, areas for improvement, and actionable steps for better results.
Consultations to discuss your goals, challenges, and custom strategies tailored to your business.
Reports breaking down performance, highlighting growth, and so were clear on where to focus next.
Clear and actionable recommendations to make sure your content is strategic, impactful, and aligned with your business goals.
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We set up or refresh your social media accounts, making sure your profiles look sharp, feel on-brand, and are ready to attract new guests.
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We handle your brand’s DMs and community engagement so you can focus on running your business.
Engaging daily with current customers and potential customers through relevant key words, location tags, and tagged photos to spark real conversations.
Answering product, service, or location questions to help guide potential customers towards choosing your business.
Joining and engaging with local Facebook groups to connect with your community and spread the word about your venue.
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Pre-filled content calendars - content ideas tailored to your brand.
Story content package: 30 days of engaging stories for you to use on your channels.
Content creation day: A dedicated day to create a library of professional content for your business.
Social media audit & strategy: A detailed review and custom plan for you to implement.
1:1 coaching session: Hands-on training for you or your team to master social media.
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We organise and coordinate user-generated content by bringing in paid influencers to visit your venue and create shareable posts that showcase your business.
Frequently Asked Questions
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Just send a message using the contact form and we’ll book in a discovery call to discuss your goals, answer questions and let you know the next steps.
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Full management packages start at 3 months minimum for you to see real results, but one-off services are available.
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After a successful discovery call we will send you a proposal with different options customised to your needs.
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You can reach us anytime via our contact page or email. We aim to respond as soon as possible- usually within 48 hours. Contact via instagram is possible too @opentabsocials however response times may vary.
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You’ll get regular reports showing progress and results.
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The first month of our service will usually be the on-boarding period where we will obtain information needed, put together a strategy, audit your businesses current social media accounts and prepare content. Posting will not usually begin until month 2.
Still have questions? You can contact us using the form below or contact via email shelby@opentabsocials.co.uk
